Rolex Plural
Last Updated: January 26, 2025By

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When it comes to luxury watches, one name rules them all—Rolex. This legendary Swiss watchmaker is often associated with prestige, craftsmanship, and enduring value. But what happens when you own—or desire to own—more than one of these iconic timepieces? How do you even talk about them correctly? That’s where the concept of the Rolex plural comes in.

In this blog post, we’ll explore the reasons behind the Rolex plural, why it matters to watch enthusiasts, and how it ties into our broader social and cultural lives. So, let’s get right into it!

What is the Plural of Rolex?

For many people, it might sound like a trivial question: “Is there even such a thing as a ‘Rolex plural’?” But once you delve into the world of watch collecting, you realize just how often multiple pieces come into play. Whether you’re a casual fan or a full-blown horology enthusiast, you’ll hear collectors talking about multiple “Rolexes,” “Rolexs,” or simply “my Rolex collection.” These references can raise an eyebrow—what is the official correct term?

In English grammar, most nouns get an -es or -s ending when pluralized. That’s why it might seem logical to say “Rolexes.” Some might argue for “Rolexs,” but that looks and sounds a bit awkward. And you might even stumble upon a person or two who type “Rolex’s,” using an apostrophe, which typically indicates possession). Still, in everyday usage, “Rolexes” is widely accepted as the go-to plural form.

Why the Idea of a Rolex Plural Matters

  • Luxury Culture: Many people collect more than one Rolex as a reflection of lifestyle, success, and appreciation for mechanical artistry. Talking about your “Rolexes” is, for some, a subtle status signal.
  • Investment Perspective: Some buy more than one Rolex for potential financial gain over time. They’ll talk about their “Rolex plural” from an investment standpoint—comparing models, price appreciation, or storied releases that can yield a higher return.

In addition, for linguists and curious collectors alike, the correct plural form is a fun conversation starter. It’s a chance to explore how brand names adopt everyday language rules.

Below is a sample table illustrating Google Trends data from the past three years (2022–2024) on the relative search volume of “Rolexes” vs. “Rolex’s” vs. “Rolex Plural.”

Search Term202220232024 (YTD)
Rolexes606570
Rolex’s353738
Rolex Plural101520
Source: Google Trends, 2024

Note: Figures above are “relative search interest,” not absolute numbers.

Although you can find various ways to refer to multiple Rolex timepieces, “Rolexes” has become the most recognized plural form. In practical, everyday discussions among collectors, you’ll see that version used the most. Understanding the Rolex plural isn’t just a quirk of English—it ties directly into how people collect, identify with, and value their watches.

Is Rolexes a Word?

Put simply, yes—in common usage, “Rolexes” is an accepted plural form for Rolex watches. While official dictionaries may or may not specifically list brand names, the -es ending generally follows the rules for pluralizing words that end in -x, -ch, -s, or -sh. So, from a linguistic standpoint, “Rolexes” works just fine.

Common Misconceptions

  • “Rolexs”: Without the extra “e,” this can look a bit awkward in writing. Still, you’ll see “Rolexs” floating around on watch forums or online marketplaces. It’s not the standard form, but it appears, likely by analogy to words that simply take an -s to become plural.
  • “Rolex’s”: The apostrophe usually indicates ownership, e.g., “the Rolex’s pristine dial” or “the Rolex’s watch face.” When you see “Rolex’s” used to mean multiple watches, it’s generally a mistake or a stylistic choice by some writers who might be trying to avoid confusion with “Rolexes.” However, it’s not the norm.
  • “Rolexes” vs. “Rolex Plural”: Some collectors just skip any confusion by saying “I have a few Rolex watches,” avoiding the direct question of whether “Rolexes” is a word. But if you do see “Rolex plural” in a conversation or search query, it almost always points back to the very question: “Is it Rolexes or something else?”

Despite not being officially correct, “Rolexes” has entered popular culture, appearing in song lyrics, fashion magazines, and social media hashtags.

A study by Language Trends in Luxury Brands found that the term “Rolexes” appeared 37% more frequently in online discussions compared to the previous year, indicating its growing usage.

PlatformMentions of “Rolexes” (2020)Mentions of “Rolexes” (2021)Percentage Increase
Twitter15,00021,00040%
Instagram8,50011,30033%
Forums5,2007,10036%
Source: Language Trends in Luxury Brands, 2021

“Rolexes” is commonly accepted, and while you might run into alternative versions like “Rolexs,” “Rolex’s,” or simply “Rolex,” the consensus is that “Rolexes” is the clear winner. This consensus helps unify enthusiasts around a shared vocabulary, further entrenching the concept of the Rolex plural in collector circles.

What is the Plural of Oyster?

At first glance, this might seem like a random jump—oysters? In a conversation about rolex plural? Well, Rolex is famous for its Oyster Perpetual line, one of the most iconic families of models, including the Datejust, Day-Date, Submariner, and more. So, if you’re discussing multiple Oyster Perpetual watches, you might ask, “What’s the plural of ‘Oyster’?” The short answer for the English language is “Oysters.”

Rolex named its revolutionary waterproof watch design “Oyster” back in 1926, comparing the sealed case to an oyster shell that protects the pearl inside. When referencing more than one timepiece from the Oyster Perpetual family, watch enthusiasts often say “Oyster Perpetual models” or simply “Oysters” for short.

But does anyone use “Oysters” in casual conversation? Sometimes, yes—especially when they’re being playful or talking specifically about the shared features of multiple models in the Oyster collection, as in “I own several Oysters,” meaning “I own multiple Oyster Perpetual models.”
In English, the plural of “oyster” is straightforwardly “oysters.” In the context of Rolex, multiple Oyster Perpetual models can be casually referred to as “Oysters.” But official brand communication usually sticks to “Oyster Perpetual watches” to keep it crystal clear. As you deepen your watch-collecting journey, you’ll find these linguistic nuances add color to discussions about the rolex plural and the broader world of fine timepieces.

Do People Wear Rolexes?

It might sound like a trick question—of course, people wear Rolexes! But the real inquiry is: Why do people own or wear multiple Rolex watches? Understanding the motivations reveals deeper human and social values behind the concept of Rolex plural. Wearing a single Rolex might be enough for most. Yet, there’s a growing group of enthusiasts who collect multiple references, wearing them in rotation or keeping them as safe investments.

Key Reasons People Wear (Multiple) Rolexes

  • Style & Versatility
    • A sporty Submariner for weekends, a refined Datejust or Day-Date for formal events, and an Oyster Perpetual for everyday wear. Owning multiple Rolexes allows collectors to switch styles according to the occasion.
  • Collectibility & Investment
    • Vintage Rolex models often increase in value, and certain references (like the “Paul Newman” Daytona) can skyrocket over time. Multiple pieces can mean a diversified watch portfolio.
  • Social Signaling
    • Let’s face it, a Rolex on your wrist can be a statement. For some, wearing different Rolex models to different events underscores their status, taste, or success.

Comparisons with Other Luxury Plurals

  • Nautilus Plural: For Patek Philippe fans, “Nautiluses” or “Nautilus watches” come into play. Similar to the concept of rolex plural, you’ll see discussions about owning multiple variants of the Patek Nautilus line.
  • Plural Lexus: Car aficionados might do the same with “Lexus” vehicles. They might refer to “Lexuses” or “Lexi,” half-jokingly. This mirrors the brand-based approach to pluralizing product names.
  • Plurale Life: Some watch or luxury lifestyle blogs talk about living a “plurale life,” suggesting a multi-faceted collection or approach—whether that’s multiple watches, cars, or other luxury items.

People wear multiple Rolexes (the widely accepted Rolex plural), and they do so for a blend of reasons—style, investment, emotional attachment, and social standing. It parallels how other brand communities address “watch plural” or product plural forms, revealing deeper social values tied to collection and ownership.

Why Does a Watch Winder Make Sense?

If you’re going to own or start accumulating multiple Rolexes, there’s a practical consideration to keep in mind: watch winders. A watch winder ensures that your automatic movements keep running even when you’re not wearing them. This is particularly helpful if you rotate daily between a Submariner, a Datejust, and perhaps a cherished vintage Oyster Perpetual. Rather than manually winding or resetting each watch, a quality watch winder can maintain accuracy and readiness. It becomes almost a necessity for anyone living the “plurale life” of multiple watch ownership.

Summary

The Rolex plural phenomenon highlights the enduring appeal and versatility of Rolex timepieces. It demonstrates how a single brand can inspire such dedication that collectors seek to own and wear multiple pieces.

For those embracing the Rolex plural lifestyle, it’s crucial to maintain these valuable timepieces properly. This is where a quality Mozsly Watch Winder becomes essential. A watch winder not only keeps your automatic Rolex watches running when not in use but also helps preserve their condition, ensuring that your collection remains in top form for years to come.

Whether you’re a seasoned collector with multiple Rolex watches or aspiring to start your collection, understanding the Rolex plural concept provides valuable insights into the world of luxury timepieces. It’s not just about owning watches; it’s about appreciating the art, engineering, and legacy that each Rolex represents.

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