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From across the room, the average person or even casual watch enthusiast wouldn’t peg this as a Rolex. Today, the brand is synonymous with sports watches: rugged tools, commonly in stainless steel, born from mid-century design. Although modern Rolex sports watches are more jewelry than ever, they’re worlds apart from this 1964 King Midas. The elegant gold watch was limited to just 1,000 pieces and, in many ways, marked the beginning of a new era for Rolex. 

 

 

Why the Rolex King Midas Reigns Supreme？

The Rolex King Midas is an exceptional timepiece, standing apart from the brand’s more familiar sports watches. Introduced in 1964, it was a bold departure from Rolex’s traditional designs, embracing an elegant and luxurious aesthetic. Named after the legendary King Midas, whose touch turned everything to gold, this watch was crafted to exude luxury.

 

The Rolex King Midas was not just a watch but a statement piece, embodying the height of luxury and exclusivity. Limited to just 1,000 pieces, this watch began a new era for Rolex, showcasing its ability to create robust sports watches and refined high-end jewelry timepieces. Each example’s engraved number is a testament to the rarity and thoughtful execution that set the King Midas apart in the world of horology.

 

In the avant-garde spirit of the 1960s, the King Midas emerged as Rolex’s answer to an evolving horological landscape shaped by the rise of ultra-thin, elegant dress watches. Just a few years earlier, Piaget had stunned the industry with its calibre 9P, a hand-wound movement measuring a mere 2mm in height. This innovation paved the way for a new generation of slim, sophisticated wristwatches, often featuring exotic materials and bold design choices. Rolex, fluent in this new design language, delivered the King Midas as a testament to its mastery.

 

Each King Midas, especially the reference 9630, was individually numbered, with its unique serial engraved discreetly on the underside of the bracelet near the junction with the case, a subtle detail underscoring its exclusivity. This limited run not only set the King Midas apart within Rolex’s lineup, but also positioned it among the era’s most daring and luxurious timepieces.

 

Rolex King Midas Features

King Midas Bracelet

 

 

• Integrated Design: The classic King Midas bracelet is integrated with flat links that resemble tank tracks.
• Clasp Options: A double deployment clasp (ref. 9630 and ref. 3580) or a single fold-over clasp.
• Link Dimensions: The links on the very first ref. 9630 measures just under 4mm, nearly matching the case’s thickness.
• Engravings and Variations: References 9630 and 3580 utilize the same bracelet, distinguished by their large engravings, while many references that followed feature a slightly slimmer and lighter-weight integrated bracelet. Rolex also produced iterations of the King Midas on leather straps, although these models do not have the “King Midas” name.

 

King Midas Case

 

• Unique Asymmetrical Case: The Rolex King Midas was introduced with a unique, asymmetrical case in solid gold, followed by other shapes such as square, hexagonal, and even a ladies’ size model called the “Queen Midas.”
• Case Thickness: The case is slim, measuring less than 5mm thick, while references with ribbed cases measure about 6mm thick.
• Varied Finishes: Depending on the reference, the case will be smooth, textured, ribbed, or even set with diamonds.
• Distinctive Crown Position: The crown is positioned on the left side of the case, a nod to King Midas, whose left-hand touch turned everything to gold.

 

King Midas Dial

 

 

• Elegant Simplicity: The dial is elegant in its simplicity, featuring hour and minute hands and minimal text.
• Rolex Logo and Greek Lettering: The Rolex logo is at the 12 o’clock position. The first reference, 9630, features “ΜΙΔAΣ” (“Midas” in Greek letters) at 6 o’clock, which was replaced after 1972 by its successor ref. 3580.
• Geneva Distinction: Rolex added the distinction “Genève” to the dial just below the Rolex logo during this era. While most references feature plain dials, later examples include exotic stone dials and some encrusted with diamonds or decorated with white and yellow gold stripes.

 

King Midas Movement

• Caliber 650: The first Rolex King Midas ref. 9630 is powered by the outsourced 17-jewel Piaget Cal. 650. It is hand-wound and features hours and minutes only.
• Transition to Caliber 651 and 1600: The following model in the series, reference 3580, also utilizes the Cal. 650. However, Rolex transitioned to Cal. 651 late in its production. The Caliber 651 powered several references within the King Midas series until Rolex replaced it with the in-house Cal. 1600.
• Upgrade to Caliber 1601: In the early 1980s, the movement was upgraded to the Caliber 1601.

 

Some Featured “King Midas” Users

 

 

Beyond its technical and aesthetic features, the Rolex King Midas has captured the hearts of some notable personalities. Elvis Presley famously wore a King Midas, which was later damaged in his hot tub and is now on display at Graceland. Rihanna showcased a modified King Midas in her pregnancy announcement photoshoot, highlighting the watch’s continued cultural relevance. These iconic figures demonstrate King Midas’s appeal across different generations and styles.

 

The King Midas also enjoyed a prominent place in Rolex’s catalogue history, especially after its initial debut. Although the model was later grouped under the Cellini family, the King Midas stood out in the 1970s as a pillar of this elegant dress watch line, with the Midas name persisting in the catalogue until the early 21st century. Over time, the collection expanded to include a variety of shapes and styles, moving beyond the original asymmetrical case to feature designs like the refined reference 4611 in yellow gold with a lapis lazuli dial. Rolex even introduced smaller, gem-set versions for women, known as the Queen Midas, demonstrating the design’s versatility and enduring allure.

 

From bold celebrity statements to a rich design evolution, the King Midas remains a fascinating chapter in Rolex’s story—one that continues to resonate with collectors and style icons alike

 

Rolex King Midas Price

The price of a Rolex King Midas can vary significantly based on the reference and condition of the watch. For later-era iterations of leather straps, prices start at around $7,000. Surprisingly, the original ref. 9630 can sell for as low as $11,000 and up to about $15,000. For a rare Rolex limited to just 1,000 pieces, this price might come as a shock. The King Midas is still considered a somewhat affordable collector’s item but has gained popularity over several years. If you’ve had your eye on the famed Rolex King Midas, now might be the time to invest before prices climb.

 

What makes this even more remarkable is that, for an amount that wouldn’t even get you started on vintage steel sports Rolex models, you’re able to buy a massive chunk of gold, one that’s part of a limited, individually numbered series that represents a significant chapter in Rolex’s history.

 

The King Midas transcends the function of a mere timepiece; it serves as a conversation piece and a tangible connection to the golden age of bold, avant-garde watchmaking. Its distinctive design, notable provenance, and relatively accessible price point for a precious metal Rolex collectively establish it as an attractive option for collectors and enthusiasts alike.

 

Here is a detailed breakdown of various reference numbers and their approximate prices:

Reference Number	Model Name	Case Shape	Strap/Bracelet	Price (approx.)
9630	King Midas	Asymmetrical	Gold Integrated	$15k
3580	King Midas	Asymmetrical	Gold Integrated	$12k
4315	King Midas	Asymmetrical	Gold Integrated	$15k
3581	Cellini Queen Midas	Asymmetrical	Gold Integrated	$5k
3584	Cellini King Midas	Square	Gold Integrated	$10k
3585	Cellini Queen Midas	Square	Gold Integrated	$15k
4012	Cellini King Midas	Ribbed Rectangle	Leather	$6k
4014	Cellini King Midas	Rectangle	Leather	$5k
4015	Cellini King Midas	Ribbed Asymmetrical	Ribbed Integrated, Leather	$6,500 – $10,000
4016	Cellini King Midas	Ribbed Asymmetrical	Leather	$8k
4017	Cellini King Midas	Asymmetrical	Leather	$8k
4031	Cellini King Midas	Asymmetrical, Diamonds	Leather	$5k
4126	Cellini King Midas	Hobnail Asymmetrical	Gold Hobnail, Leather	$6k
4127	Cellini King Midas	Hobnail Rectangle	Leather	$5k
4151	Cellini King Midas	Asymmetrical, Enamel Bezel	Leather	$9,500
4153	Cellini King Midas	Asymmetrical, Enamel Bezel	Leather	$7k
4312	Cellini King Midas	Square	Milanese	$7k
4313	Cellini Queen Midas	Asymmetrical	Gold Integrated	$8k
4316	Cellini King Midas	Square	Gold Integrated	$8k – $10k
4342	Cellini King Midas	Hexagonal, Plain or Diamonds	Gold Integrated	$10k – $12k
4344	Cellini King Midas	Ribbed Asymmetrical	Ribbed Gold Integrated	$11k
4609	Cellini King Midas	Asymmetrical, Diamonds	Gold Integrated	$20k
4611	Cellini King Midas	Square, Diamonds	Gold Integrated	$15k
4620	Cellini King Midas	Square, Baguette Sapphires	Milanese	$26k – $30k
4912	Cellini King Midas	Two-Tone Gold Striped Asymmetrical	Leather	$10k -$15k
5038	Cellini King Midas	Tridor Gold Striped Asymmetrical	Leather	–
5072	Cellini King Midas	Asymmetrical	Leather	$5k
9903	Cellini Queen Midas	Asymmetrical		$5k

 

What Was the first Edition of the King Midas Rolex?

The first edition of the King Midas Rolex is the reference number 9630. This watch was introduced in the early 1960s, specifically around 1962, and was produced until 1972. It was designed by Gérald Genta, inspired by the Greek Pantheon, and named after King Midas from Greek mythology, who could turn everything he touched into gold. The watch features an asymmetrical case made from a single block of 18k gold, available in both yellow and white gold, with the crown positioned on the left side. The production of the ref. 9630 was limited to less than 800 pieces, with 144 of them in white gold and the rest in yellow gold.

 

Key Features of the Rolex King Midas Ref. 9630

Design Inspiration: Greek Pantheon, with the case resembling the temple’s design and the bracelet grooves mimicking its columns.

Materials: Solid 18k yellow or white gold, weighing between 150 and 200 grams.

Movement: Manual-wound movement, unusual for Rolex, which typically uses automatic movements.

Dial: Simple square dial with hour and minute hands, the Rolex crown, and “MIDAS” in Greek letters.

Crown Position: Unconventionally placed on the left side, symbolizing King Midas’s ability to turn everything he touched with his left hand into gold.

Production: Less than 800 pieces, with a small number featuring diamond dials

 

Is There a Chance We’ll See a Rolex King Midas Relaunch？

There is no current indication or credible rumor that Rolex will relaunch the King Midas model in 2025 or the near future. The 2025 releases, unveiled at Watches and Wonders, have focused on new models such as the Land-Dweller, updates to the Daytona and GMT-Master II, and innovations in dial materials, with no reference to the Rolex King Midas.

 

Rolex’s 2025 strategy emphasizes innovation and gradual evolution of existing collections rather than reviving vintage models like the Rolex King Midas, which remains a rare and highly collectible piece featuring a solid gold pentagonal case and manual movement.

 

Given Rolex’s history of surprising collectors, a relaunch cannot be entirely ruled out in the long term, but as of mid-2025, no announcements or credible leaks suggest a King Midas comeback is imminent. Instead, Rolex is focusing on expanding its lineup with new models and material innovations while celebrating milestone anniversaries of other collections like the GMT-Master.

 

Should You Invest in a Rolex King Midas?

Investing in a Rolex King Midas can be a wise decision for several reasons. First, its historical significance as one of the few limited-edition Rolex watches adds to its rarity and desirability.The original King Midas reference 9630 was produced in fewer than 1,000 pieces, each individually numbered and crafted by skilled goldsmiths, making it a highly exclusive collector’s item.

 

Additionally, the use of gold and its unique design makes it a standout piece in any collection.Designed by the legendary Gérald Genta, the King Midas features an angular, pentagonal case inspired by the Greek Pantheon, with the crown positioned on the left side to symbolize the mythological King Midas’s golden touch. This avant-garde design, combined with its substantial weight of 150 to 200 grams, makes it a standout piece in any collection.

 

Moreover, the King Midas Rolex also introduced sapphire crystal in Rolex watches, a feature that has become standard in modern timepieces.This innovation underscores the watch’s role as a pioneer in Rolex’s evolution toward combining durability with luxury.

 

Taken together, these factors limited production, exceptional craftsmanship, innovative features, unique design, and cultural significance ensure that the Rolex King Midas is not only a remarkable timepiece but also a valuable investment likely to appreciate over time.

 

Combining these factors and its cultural significance ensures that the King Midas rolex will likely continue to appreciate over time.

 

Which celebrities and notable figures were associated with wearing the Rolex King Midas?

Elvis Presley: The most famous wearer of the King Midas was Elvis Presley, the “King of Rock & Roll.” He was gifted a yellow gold King Midas ref. 9630 after his sold-out shows at the Houston Astrodome in 1970. Elvis wore the watch frequently, and his well-used King Midas is now displayed at Graceland, symbolizing the watch’s connection to musical royalty and American cultural history.

 

John Wayne: The legendary actor John Wayne also owned a King Midas, which was auctioned in 2011 for $26,290, well above its estimate. Wayne’s ownership linked the watch to Hollywood royalty and rugged masculinity, further elevating its allure among collectors.

 

J Balvin: More recently, Colombian reggaeton star J Balvin has been seen wearing a rare yellow gold King Midas, blending the watch’s historic luxury with contemporary celebrity fashion and global pop culture influence.

 

Rihanna: The international superstar Rihanna is also known to own a vintage King Midas, reinforcing the watch’s appeal to modern icons and its status as a symbol of opulence and exclusivity.

 

The Best Watch Winder for Your Rolex King Midas

Single Watch Winder: The Perfect Companion for Your Midas Touch

Owning a Rolex King Midas is a privilege, and maintaining its pristine condition is essential. A high-quality single-watch winder can be the perfect companion for your luxurious timepiece.

This watch winder features a sleek black leather exterior and operates silently with Japanese motors. It offers flexible power options, allowing you to use an AC adapter or batteries, making it versatile for any setting. Additionally, independently adjusting the winder settings ensures that your Rolex King Midas remains in optimal condition.

 

Series 2 Watch Winder: Royalty Deserves Company

 

Rolex winder box provides the perfect solution for those with multiple luxury watches. This lets you keep your King Midas and other prized timepieces, ensuring all are well-maintained and ready to wear.

 

This luxurious double-watch winder is perfect for collectors. It features a sophisticated carbon fiber design and acrylic glass that showcases the winders, adding an elegant touch to your collection. The MOZSLY® Double Watch Winder ensures that your Rolex King Midas and other treasured timepieces stay in excellent condition and are ready to wear while also serving as a stylish décor piece in your space.

 

Conclusion

The Rolex King Midas is a unique and historically significant timepiece in Rolex’s illustrious lineup. Its blend of luxurious design, cultural relevance, and limited production makes it a worthy investment and a cherished addition to any watch collection. If you’re considering adding a King Midas to your collection, explore its features and history, ensuring you appreciate the total value of this exceptional watch.

 

FAQs

1. How many Rolex King Midas were made? 

The Rolex King Midas was limited to just 1,000 pieces.

2. How much does the Rolex King Midas weigh? 

Upon its release, the King Midas was the heaviest gold watch on the market at approximately 200 grams.

3. What does King Midas value? 

King Midas values typically range from $20,000 to $50,000, depending on the reference and condition.

4. What Rolex did Elvis wear? 

Elvis Presley wore a Rolex King Midas, which is now on display at Graceland after being damaged in his hot tub.